7 Questions Every Business Owner Must Know the Answer To

7 Questions Every Business Owner Must Know the Answer To There are 7 basic questions that I ask before I come on board as a consultant. They must all be answered before I will even consider getting started on growing that business. They are the essential pieces of knowledge every owner needs to have inContinue reading “7 Questions Every Business Owner Must Know the Answer To”

Why you should never buy Twitter followers or Facebook fans & likes.

Why you should never buy followers, fans or likes. Last Monday I got a phone call from a VERY angry client. He is a home improvement contractor in southern California who wanted to know why he was getting no response from his tweets and posts even though he had over 5000 followers on Twitter andContinue reading “Why you should never buy Twitter followers or Facebook fans & likes.”

This critical mistake may be keeping you from building an engaged Twitter following

The Mistake Most Marketers Make in Trying to Build an Engaged Twitter Following You will read and hear many a Twitter “expert” telling you that to get followers you have to follow others. They are right about that part. You will also find many that tell you to (manually or using a tool like Tweepi)Continue reading “This critical mistake may be keeping you from building an engaged Twitter following”

Why You Should Ignore Klout, Peer Index, Kred and other Social Media Influence Measures

Ignore Klout, Peer Index, Kred and any other so called Social Media Influence scores if you want to succeed in social media marketing. They are irrelevant! If you spend even one minute looking up or capturing your scores in those sites you are wasting valuable time. And in social media and in all business, timeContinue reading “Why You Should Ignore Klout, Peer Index, Kred and other Social Media Influence Measures”

The Most Dangerous Studies About Social Media for Your Business

The Most Dangerous Studies About Social Media for YOUR Business I need to get something off my chest.  I have read multiple “studies”, posts and articles recently that are saying these are the best times to post on social media platforms and the best number of posts to make. They qualify it by saying we studied 320Continue reading “The Most Dangerous Studies About Social Media for Your Business”