7 Questions Every Business Owner Must Know the Answer To

7 Questions Every Business Owner Must Know the Answer To There are 7 basic questions that I ask before I come on board as a consultant. They must all be answered before I will even consider getting started on growing that business. They are the essential pieces of knowledge every owner needs to have inContinue reading “7 Questions Every Business Owner Must Know the Answer To”

Why you should never buy Twitter followers or Facebook fans & likes.

Why you should never buy followers, fans or likes. Last Monday I got a phone call from a VERY angry client. He is a home improvement contractor in southern California who wanted to know why he was getting no response from his tweets and posts even though he had over 5000 followers on Twitter andContinue reading “Why you should never buy Twitter followers or Facebook fans & likes.”

The Most Dangerous Studies About Social Media for Your Business

The Most Dangerous Studies About Social Media for YOUR Business I need to get something off my chest.  I have read multiple “studies”, posts and articles recently that are saying these are the best times to post on social media platforms and the best number of posts to make. They qualify it by saying we studied 320Continue reading “The Most Dangerous Studies About Social Media for Your Business”

The 7 Deadly Marketing Mistakes and How to Avoid Them

The 7 Deadly Marketing Mistakes (and how to avoid them!) 1)     Not Having a Plan of Action!  2)     Not Knowing what “Success” Is!  3)     Relying on Just One Channel of Marketing!  4)     Not Knowing Who Your Target Market Is!  5)     One Step Marketing Campaigns!  6)     Using Shotgun Marketing Methods!Continue reading “The 7 Deadly Marketing Mistakes and How to Avoid Them”

Hello & Welcome to Impressions Plus

Welcome to Impressions Plus. In the days and weeks to come back to my blog and you will discover a plethora of articles about Inbound Marketing as a whole and Social Media, Content Marketing and Search Engine Optimization in particular. To start out with let me tell you a little about what prompted me toContinue reading “Hello & Welcome to Impressions Plus”