Welcome to Impressions Plus.
In the days and weeks to come back to my blog and you will discover a plethora of articles about Inbound Marketing as a whole and Social Media, Content Marketing and Search Engine Optimization in particular.
To start out with let me tell you a little about what prompted me to start this business and this blog.
After more than 2 decades of working my way up to being one of the preeminent speakers writers and consultants in the Home Improvement industry, I woke one day to find that my “Cheese” had been moved.
The housing market in California, my home base, had collapsed and the national housing market was in a nose dive. As home prices plummeted, home equity collapsed with it. That equity is the driving force in home improvements.
The Painting Contractor, Window, Roofing, Sunroom and Solar clients I had helped build from start up (many from their garage or living room) had seen sales plummet from $1 million per month to $1 million per year over a 2 year period.
As a consultant whose primary source of income was a commission based on an increase in my clients revenue, my income fell off a cliff, my hours doubled and my health suffered.
I was forced with a difficult decision. Give up on my home improvement consulting business and learn a new industry. I needed to sniff out a new “cheese”.
That cheese proved to be something I had often dabbled in and even more often outsourced – building an online presence for my clients.
Since that realization I have spent 4 years researching the best of the best in the industry, seeking out mentors that could help me accelerate my learning curve and perfecting my skills in Inbound Marketing.
The result is this website and this blog.
Those inbound marketing activities I have been perfecting include:
- Web Site Design and Development,
- Search Engine Optimization,
- Pay Per Click Advertising
- Local Search Marketing
- Content Marketing & Copywriting,
- Social Media Marketing
- Email Marketing.
As you read through this blog about those subjects and many more, please feel free to leave a comment, drop me an email or even pick up the phone and tell me what you thought about the article or ask me questions.
The whole point of this blog is to give you information on a regular basis that can help you build your business.
And don’t forget to look me up on social media –